Conversion Rate Calculator

Knowing your conversion rate helps you understand how well your store turns visitors into buyers. Use this simple formula:

Conversion Rate % = (Total Conversions / Total Visitors) × 100

Your conversion rate shows the percentage of visitors who make a purchase.

Example:
Your online store last month:

Total visitors: 5,000
Total conversions (sales): 100
Average order value: $50

Conversion Rate = (100 / 5,000) × 100 = 2%
Total Revenue = 100 × $50 = $5,000
Revenue Per Visitor = $5,000 / 5,000 = $1.00

You converted 2% of visitors. Industry average is 2-3%, so you're on track!